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2022 Corporate Responsibility Report

Planet Matters

A new initiative – “Planet Matters” –draws attention to the problem of inappropriate disposal of smartphones and encourages recycling. 

The Planeta Ma Znaczenie campaign began with a big jump into deep water. On the second day of the 29th edition of the “Clean up the World – Poland” campaign, divers from all over the country descended on Lake Durowskie in Wągrowiec. We joined forces with them and spent this September weekend doing a good deed for our planet. As much as a metric ton of rubbish was collected from the bottom of the lake, including phones that frequently fall out of our pockets and into the water. Some one thousand residents of Wągrowiec also joined the clean-up campaign as volunteers in order to clear up the promenade of Lake Durowski. Furthermore, anybody could drop their unused smartphones into a special container at the T-Mobile zone on the action site and pick up a plant in exchange. 

We also involved schools and kindergartens, encouraging them to dive into their drawers and recycle any unused phones in a nationwide campaign organized together with recovery organization Biosystem. There will be attractive prizes for the schools and kindergartens that collect the most equipment by the end of December 2022. The prizes include equipment for interactive language classrooms, game sets and vouchers for teachers. Applications for the competition are still open.

For more information, please visit www.planetamaznaczenie.pl where you can find educational materials and reports about interesting events.