Already one in five teenagers admits to having experienced online heckling, most often about their appearance, the way they dress, and their tastes. After joining up with a trio of young influencers and experts from the Street Foundation, we worked hard to tackle the issue of complexes and dealing with online violence in the next installment of the “On the Winning Position” campaign.
The “On the Winning Position” project provided a guide to the world of modern technology, speaking in a language attractive to the young target group. The involvement of three young influencers building their careers online played a significant role in this approach. The selected creators talked about their experiences of hegemony and self-acceptance. Three outreach influencers have been invited to collaborate: Zuza Borucka, Colorowy and Billie Sparrow.
As part of the campaign, the influencers persuaded their followers to take part in the #nawygranejchallenge. Young people were encouraged to face and accept their complexes by knocking the tool out of the hands of the haters. The initiative was intended to show them that they are not alone with their problems and that many people of their age – including their idols – face similar challenges. In the next stages of the campaign, the influencers conducted surveys and meetings where they talked to their fans about heckling and how to deal with it. At the end of the campaign, all three met up with fans in a live meeting on Instagram, in which they summarized the results of the campaign and talked about their experiences. At the same time, materials prepared for parents were available at www.nawygranej-pozycji.pl. Experts from the ULICA Foundation provide advice in these materials about how to recognize when a child is experiencing heckling and how to respond appropriately.
Already one in five teenagers admits to having experienced online heckling, most often about their appearance, the way they dress, and their tastes. After joining up with a trio of young influencers and experts from the Street Foundation, we worked hard to tackle the issue of complexes and dealing with online violence in the next installment of the “On the Winning Position” campaign.
The “On the Winning Position” project provided a guide to the world of modern technology, speaking in a language attractive to the young target group. The involvement of three young influencers building their careers online played a significant role in this approach. The selected creators talked about their experiences of hegemony and self-acceptance. Three outreach influencers have been invited to collaborate: Zuza Borucka, Colorowy and Billie Sparrow.
As part of the campaign, the influencers persuaded their followers to take part in the #nawygranejchallenge. Young people were encouraged to face and accept their complexes by knocking the tool out of the hands of the haters. The initiative was intended to show them that they are not alone with their problems and that many people of their age – including their idols – face similar challenges. In the next stages of the campaign, the influencers conducted surveys and meetings where they talked to their fans about heckling and how to deal with it. At the end of the campaign, all three met up with fans in a live meeting on Instagram, in which they summarized the results of the campaign and talked about their experiences. At the same time, materials prepared for parents were available at www.nawygranej-pozycji.pl. Experts from the ULICA Foundation provide advice in these materials about how to recognize when a child is experiencing heckling and how to respond appropriately.