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2022 Corporate Responsibility Report

Our corporate culture

A company’s culture is its DNA. As such, it influences not only its ways of working, but also its very success. Its culture is primarily shaped by the people who work for the company. We at Deutsche Telekom promote a culture of trust that makes people satisfied and the company successful. We encourage this in several ways – for example, by providing a suitable environment in which our employees feel comfortable and can work effectively. Our culture is characterized by mutual trust and respect, entrepreneurial thinking, and collaborative working. We give our employees room to grow personally and professionally and to make a positive contribution to our company and society through their work. Our corporate culture provides the “guardrails” for this. It is based on our corporate values, which we have formulated in six Guiding Principles. The Guiding Principles are the basis for our cooperation with each other – and with our customers, shareholders, and the general public. Our Code of Conduct, which is founded on the Guiding Principles, makes our Guiding Principles come alive in tangible ways. It defines the rules for our daily work, including both internal and external work.

A fundamental part of our corporate culture is our Diversity, Equity and Inclusion Group Policy, which defines the course for decisions at all levels of our company. Our goal is to promote a culture of belonging in which everyone gets what they need to capture their full potential. We are firmly convinced that this will contribute to our success as a global telecommunications provider and employer.

In September of each year, we celebrate our Living Culture Day. The Living Culture Day provides an opportunity to reflect on our corporate culture and to  to make it perceptible for all of our employees around the world. In the reporting year, our celebration had the motto The Power of WE. The topics it highlighted included teamwork and cohesion. The hybrid, live-streamed event was held at Magenta Telekom in Vienna in 2022. Also, each year we bestow our Team Award, to honor outstanding teams that uphold our Guiding Principles in their work in exemplary ways. In addition, we invite all employees to take part in an ongoing cultural dialog, in order to help us all integrate our Guiding Principles within our daily work even more effectively. Again and again, this dialog leads to specific measures that make our culture come alive.