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2022 Corporate Responsibility Report

Financial commitment and sponsorships

In Germany, we are involved in the fields of sport, culture, and social issues. In addition to providing funding, we help artists, athletes, event organizers, and associations with their communication and marketing activities. Our Sponsorship Policy provides the framework for sponsoring activities. Being involved in the regions where we are based is another important aspect. Examples of our involvement include:

  • Music sponsorship
  • Competitive sport sponsorship with partners such as the DFB (German Football Association), FC Bayern München, Telekom Baskets Bonn, and Deutsche Sporthilfe, DFB’s Sepp Herberger Foundation, and the German National Paralympic Committee
  • Recreational sports sponsorship
  • Sponsorship of social activities within partnerships

Additional information on the sponsorship activities of Deutsche Telekom AG is available here. Our national companies are also engaged in these areas.

Corporate Giving
Through our Corporate Giving program, we support the work of aid organizations worldwide – preferably in the form of long-standing partnerships – and provide rapid assistance in disaster situations. Our Group Donation Policy lays out the guidelines for these activities.