Activities to promote the digital society
This text presents an overview of the most important initiatives at the project level. Please note that the listed values and amounts are not being given as sums, since the figures overlap in some areas. General descriptions are provided in the sections on the ESG Social KPIs.
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Activity Segment Description Community contribution (in €)
Reach (in persons and media contacts)
Beneficiaries (in persons)
Teachtoday and SCROLLER
Group Teachtoday is a practically oriented online learning and teaching resource, with something to offer for just about anyone, including children, young people, parents, grandparents – and teachers. Available in a total of seven languages, Teachtoday is internationally oriented, and it covers best-practice projects in many different countries. In a Toolbox section, Teachtoday offers all kinds of interesting project ideas, video tutorials, exciting quizzes and tasty learning “tidbits” and “morsels.”
SCROLLER is a digital magazine for children between the ages of 9 and 12. It promotes safe, competent use of digital media via a range of features, including fascinating and inspiring stories; a diverse range of audio and video pieces; puzzles; and interactive content.520.4 thousand 11.1 million
8.3 million
MINT Zukunft schaffen (STEM – Creating the future)
Group A lack of young people entering STEM (science, technology, engineering, mathematics) fields is presenting risks for Germany’s economic future. If the numbers of qualified applicants for vocational training careers and study programs in STEM fields are to be significantly increased – with a view to safeguarding our future prosperity – we need to be looking at all potential sources of talent, and working to eliminate barriers to learning and education. The MINT Zukunft schaffen (STEM – Creating the future) initiative is working to quantitatively and qualitatively improve teaching and learning in STEM subjects at schools and universities. In addition, it is promoting digitalization in education, and honoring schools that emphasize STEM education.
The MINT Zukunft schaffen e.V. association is working publicly to help young people, parents, teachers, and the wider public form positive opinions of STEM fields and their potential. Deutsche Telekom AG is one of the initiative’s founding members. The effort is aimed especially at school pupils of all ages and university students.142.2 thousand
506.8 thousand
1.4 million
DIGITAL@School
Group DIGITAL@School is a corporate community of Deutsche Telekom. Its aim is to prepare children to help shape our digital age, by promoting competence, activity, and self-determination. With age-appropriate language and resources, DIGITAL@School introduces children to STEM subjects, and to programming languages. Its offerings include programming workshops led by Deutsche Telekom staff. In addition, its highly committed and motivated staff teach skills that children need in order to use digital media responsibly. In the process, it draws on materials available in the Teachtoday tool box.
763.2 thousand
65.2 thousand
9.1 thousand
T-Labs
Group Through T-Labs, we cooperate with universities with the aim of facilitating access to scientific innovation. We also actively support endowed chairs, thereby contributing to students’ education. In addition, we carry out numerous local campaigns and events as part of the initiative that help advance the development of young scientists and researchers in STEM subjects.
2.6 million - 2.7 thousand
Telekom@School
Germany
Since 2000, the Germany segment’s Telekom@School project has been providing general and vocational schools nationwide with internet accesses for teaching purposes. Participating schools receive the accesses either free of charge or at a considerably reduced price, depending on the access bandwidth.
11 million - 6.8 million
Flat rate for education
Germany With the flat rate for education, students can access digital learning content on mobile devices, submit their homework, and take part in video chats (for example, in home-schooling settings). In addition, the service can provide schools with temporary internet accesses that can serve as viable substitutes until permanent fiber-optic accesses/in-house coverage is available. Such accesses are provided free of charge, and they offer unlimited data.
9.4 million
- 500 thousand
Smart School and erlebe IT (experience IT)
Germany Smart School and erlebe IT (experience IT) are initiatives of the German digital association Bitkom e.V. (Federal Association for Information Technology, Telecommunications and New Media) that are supported by Deutsche Telekom.
With Smart School, Bitkom is working to promote modern education, and to advance the digital transformation at Germany’s schools. Each year, the initiative honors “smart schools” that are leading the way in digital education and showing what schools might look like in the future.
Since 2009, the association’s erlebe IT (experience IT) initiative has been working to strengthen digital competence at schools. The initiative provides interactive instruction materials designed to help students use digital technologies competently and to support teachers in teaching with digital tools.53.4 thousand 78.8 thousand
- AwareNessi – the Fantastic Security Activity Book
Germany AwareNessi – the Fantastic Security Activity Book is an interactive educational tool designed to raise awareness about online risks. AwareNessi, which is produced by Deutsche Telekom Security GmbH, uses a playful, fun-and-games approach that is suitable for people of all ages (both children and adults). Issues of AwareNessi appear regularly in up to 16 different languages, and cover current topics in the area of data privacy and cyberspace safety. AwareNessi, the series’ central figure, is a vigilant, friendly dragon who wards off threats and provides easy-to-understand explanations, with a playful wink to their audience as they do so. In addition, AwareNessi is always full of ideas for fun games, crafts and recipes that children and their parents can enjoy together.
AwareNessi, a likeable figure who uses clear and simple language, and invites their audience to interact with them in play, helping both children and adults grasp the often-complex issues of online security and safety. The cyberspace-risk awareness that AwareNessi promotes applies to personal, school-related, and professional environments, and is of lasting relevance for people of all ages.
306 thousand 180 thousand
- T-Mobile's Project 10Million program and education initiatives
United states
T-Mobile’s social impact connectivity programs (existing since 2020) committed to helping bridge the digital divide by providing free and low-cost service and devices to eligible K-12 students.
-2)
-2) 5.8 million
Telekom 4 the University of Montenegro
Europe Crnogorski Telekom is providing the University of Montenegro with a free 1 Gbit/s internet access. The free broadband access, which is available to staff and students in all of the university’s institutes and departments, is promoting academic/scientific networking and full participation in the EU’s Gigabit Society vision.
143 thousand
- 143 thousand
Generation NOW
Europe
In 2023 in Croatia, the “Generation NOW trained” program continued teaching children and adolescents about new digital tools. The aim of this program is to introduce young people to new forms of learning in which they can develop their creativity and innovation with state-of-the-art technology. In the Generation NOW framework, Hrvatski Telekom and the non-governmental organization Institute for youth development and innovation have launched the country’s biggest educational project to date for the Internet of Things (IoT). To date, this effort has trained several hundred mentors to coach new generations of students, year after year.
43.6 thousand
2.8 million
1.4 thousand
Tools for Modern Times
Europe
Tools for Modern Times is a program designed to promote safe online habits among children. It was developed by Hrvatski Telekom in cooperation with the University of Zagreb’s Faculty of Education and Rehabilitation Sciences.
38.2 thousand
3.2 million
7.7 thousand EDUINO School Platform Support
Europe
Tools for Modern Times is a program designed to promote safe online habits among children. It was developed by Hrvatski Telekom in cooperation with the University of Zagreb’s Faculty of Education and Rehabilitation Sciences.
7 thousand 405 thousand
19.2 thousand
No hate speech youth
Europe
The Telekom Foundation for Macedonia and UNICEF have launched the “Together for a hate-free internet” (No hate speech youth) campaign, with the aims of promoting respectful interaction on the part of children and youth in online communities and of taking a stand against online hate speech. In 2023, participating children and young people learned about ways of dealing with online problems and developed a campaign to raise awareness within their own age group and in the public at large. Many of the campaign events were led by media-literacy specialists and technology experts.
42.1 thousand
2.2 million
30 Keys to media
Europe
“Keys to media” (Klíče k médiím), a project developed by T-Mobile Czech Republic in cooperation with journalists and media experts, aims to promote media literacy among secondary-level students and teachers.
3.6 thousand
86 thousand
86 thousand
HejOut Generation Z
Europe
Poland is yet another country in which online hate speech is becoming a growing problem, with negative impacts on mental health – especially for people of Generation Z. To address this issue, T-Mobile Polska, in cooperation with the Sexed.pl foundation, has launched an awareness campaign aimed at equipping Gen Zers with tools and knowledge that can help them counter hate speech. The campaign also emphasizes the benefits of sharing positive feedback – both online and offline.
39.1 thousand
35.9 million
1.1 thousand
ConnectedKids Europe
In Austria, Magenta Telekom is helping to promote digital expertise in classrooms. Its ConnectedKids program, which has been in operation since 2013, provides free digital workshops, equipment (such as tablets), mobile internet access, and educational expertise.
86.6 thousand
100 thousand
3.4 thousand
Robotics in teaching and in STEM subjects
Europe
In Greece, WRO Hellas, a non-governmental organization focusing on robotics and science in schools, held the National STEM & Educational Robotics competition in the first half of 2023, in strategic cooperation with the Greek mobile service provider COSMOTE. In the final round of the competition, which focuses on STEM (science, technology, engineering, mathematics) subjects and educational robotics, elementary and secondary school pupils presented automation and technology solutions for livable, environmentally friendly smart cities. In 2023, the national competition was staged for the ninth year in a row – and held under the auspices of the President of Greece. 195 thousand - 48.5 thousand
Magenta Life – Schools of tomorrow
Systems Solutions
“Magenta Life – Schools of tomorrow” (Deutsche Telekom IT Solutions Slovakia) is a school-funding program that supports elementary education in the area of ICT. It has been in existence since 2014. Using IT technologies, LEGO robotics, basic courses on computer programming, and interactive whiteboards, it promotes innovative solutions for challenges facing schools today. The basic aims of Magenta Life are to promote responsible use of ICT, to help prevent cyberbullying, and to combat disinformation online.
24.1 thousand
10 thousand
302 thousand
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Activity Segment Description Community contribution (in €) Reach (in persons and media contacts)
Beneficiaries (in persons)
Network Stories
Group Each week in our Netzgeschichten (Network Stories), through short clips, podcasts, and discussions, we present news from the areas of telecommunications and technology, as well as interesting information about people and things involved with or otherwise connected to the online world.
454.1 thousand
1.3 million
1.3 million
No hate speech and media literacy workshops, including Teachtoday, SCROLLER, “#TAKEPART stories,” “Heute retten wir die Welt! Ein bisschen.” (“Today we save the world! A little bit.”)
FIFA Fairplay Guide
Group With its No hate speech initiative, and in cooperation with many partners, Deutsche Telekom is working to bring about an online world in which all users treat each other with respect. Through the measures in this initiative, we aim to raise awareness in society – and help people live by and defend fundamental democratic values online. In addition, on the Teachtoday platform, we provide multipliers with teaching resources.
708.8 thousand
864 million 5.7 million
#TAKEPART stories
Group Deutsche Telekom’s #DABEI-Geschichten (#TAKEPART stories) initiative is designed to help people learn about the digital world. It is aimed at multipliers who wish – as non-experts – to inform groups of young people or adults about digital phenomena. In 2023, we carried forward our successful #TAKEPART stories in the Teachtoday Academy.
- 22.2 thousand
244.3 thousand
Making Germany safe on the Net
Group The association Deutschland Sicher im Netz e.V. (DsiN) was established in 2006, at the first National IT summit (now: Digital Summit). DsiN is a non-profit alliance that helps consumers and small companies to use digital solutions with confidence and skill. In cooperation with its members and partners, DsiN offers concrete assistance, and interactive learning resources, for people in private settings and in the workplace.
Right from the beginning, Deutsche Telekom has supported DsiN in implementing and designing projects and it has served on the organization’s executive board.
100.8 thousand
5.5 thousand
8 thousand
ShareWithCare
Group With our ShareWithCare campaign, we are working to raise awareness about the need for caution and care in any sharing of children’s photos and data online. The starting point for the campaign is an AI-generated deepfake video entitled “A Message from Ella,” in which Ella, a fictitious character, confronts her parents with the potential consequences of sharing pictures of their children online. With this initiative, we want to highlight the importance of media literacy, and to support parents in protecting their children’s privacy and in minimizing online risks.
27.7 thousand
256.1 million
4.7 million
Subsidized rates
Germany The company’s Germany segment offers customers with low incomes and people with disabilities subsidized rates on certain connections within the Deutsche Telekom fixed network.
3.3 million
- 74.9 thousand
Firefighters’ rates
Germany Firefighters’ rates (Feuerwehrtarif) is a discount-rate program offered by the Germany segment, on the basis of a framework agreement for all fire-department personnel nationwide (about 1.3 million). It is available for all the different kinds of fire departments that operate in the country, including professional fire departments, works fire brigades, volunteer fire departments. and youth fire brigades. The discount rates available under the program include discounts on the company’s current Business Mobil rates, and a specific rate stipulated in the framework agreement.
1.8 million - 19 thousand
Nummer gegen Kummer youth counseling line and TelefonSeelsorge crisis line
Germany The association Nummer gegen Kummer e.V. is a competent point of contact that children, young people, and parents can turn to with their problems, concerns, and fears – whether large or small. All calls to its helplines are free of charge. Deutsche Telekom covers the connection charges. We have been a cooperating partner of Nummer gegen Kummer since 1991.
The TelefonSeelsorge crisis line is available to people of all ages, occupations, and religions (including persons with no church affiliation). Each year, working around the clock, and free of charge, it handles about a million calls. Deutsche Telekom assumes all the charges for calls made via the crisis line’s two 0800 numbers.
-2) - 1.6 million
Deutsche Telekom Stiftung
Germany Deutsche Telekom Stiftung is one of the largest educational foundations in Germany. For nearly 20 years now, it has supported projects focusing on topics in STEM (science, technology, engineering, mathematics) fields. It does so because it is convinced that a modern education system must give children and young people the best possible preparation for meeting global challenges such as digital transformation, climate change, electromobility, and biodiversity. In its projects, it initiates and promotes cooperation between different learning sites, with the aim of creating an optimal education ecosystem for young people.
5 million
- - Framework agreements for German Red Cross
Germany The framework agreements with Telekom Deutschland are aimed at members and volunteers of the German Red Cross (DRK). The special rates they provide are available for DRK associations, full-time employees, and volunteer members. All in all, they are available to about 300 000 active members. The special rates available under the program include discounts on the company’s current Business Mobil rates and a specific rate stipulated in each framework agreement.
67.2 thousand
- 39 thousand
Netrevalók (Be Now Generation)
Europe In Hungary, Magyar Telekom is promoting inter-generational exchanges on the topic of media literacy. Secondary-level school students meet with older people and coach them in using digital tools.
44.3 thousand
2.2 million
19.7 thousand
Magenta Experience Center
Europe The Magenta Experience Center (T-Mobile Czech Republic) is a facility for various types of educational programs, training courses, and events focused on media literacy.
800 thousand
- 85 thousand
Digital Academy for NGOs
Europe The Digital Academy of T-Mobile Czech Republic offers employees of non-governmental organizations free training courses on subjects such as new technologies, social media, and digital marketing.as part of the promotion of media skills.
1.8 thousand
300 3.3 thousand Nohatespeech Campaign
Europe In 2023, T-Mobile Czech Republic, working in cooperation with the non-profit organization In IUSTITIA, provided legal and social assistance to victims of hate crimes. In addition, the two partners publicized the campaign “Flaw in the Law,” which calls attention to the inadequate legal protection available for hate-crime victims. In November 2023, T-Mobile Czech Republic also announced a procedure that will provide 1.5 million Czech koruna of funding for organizations that support groups threatened by violence due to prejudice. Along with non-profit and donor organizations, universities and informal groups are eligible to apply for funding under this program.
26.8 thousand
2.2 million
582
Safe on the Net
Europe Through its Safe on the Net initiative, T-Mobile Polska provides expertly compiled information about online safety and security.
86.9 thousand
71.6 million
752.4 thousand
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Activity Segment Description Community contribution (in €)
Reach (in persons and media contacts)
Beneficiaries (in persons)
Deaf Hotline
Group Since 2023, our Deaf Hotline has provided deaf and hearing-impaired persons with advice and information about our products and services. On the Hotline’s video-based live chat application, customers and customer-service agents can see each other and communicate in sign language. Customers can also use the hotline if they have questions regarding bills or contracts. Calls are taken by three hearing-impaired Deutsche Telekom employees.
273 thousand
- 9.1 thousand
Design for All
Group With our Design for All initiative, we are working to make our products and services even more accessible, convenient and easy to use. This involves ensuring that our product-development process takes full account of human diversity, including aspects such as physical and mental abilities, age, gender, ethnic origin, and nationality.
206.2 thousand
- - Reduced rates for deaf persons
Germany Since 2007, the Germany segment has offered reduced rates for deaf persons.
90.7 thousand
- 5 thousand
Special rates for persons with disabilities and for non-profit organizations that serve persons with disabilities
Europe Crnogorski Telekom believes that all persons should have equal access to online resources and opportunities. Consequently, it takes pride in working on behalf of disadvantaged members of society in Montenegro. For example, we help persons with disabilities, and non-profit organizations that serve them, by granting them free internet access and considerably reduced rates.
93 thousand
- 3.7 thousand
Program for inclusion of hearing-impaired persons Europe Online speech transcription can greatly improve the quality of life of hearing-impaired persons who are unable to use sign language, and who constantly face communication barriers as a result. To address this issue, staff in all of T-Mobile Czech Republic’s shops are equipped with a mobile-phone app for online speech transcription. In addition, T-Mobile Czech Republic’s Infoline is now fully accessible thanks to speech transcription. With the help of financial support from T-Mobile Czech Republic, these services are being provided by a socially oriented company that employs visually impaired typists.
17 thousand
- 400 -
Activity Segment Description Community contribution (in €)
Reach (in persons and media contacts)
Beneficiaries (in persons)
Telekom Seniors’ Academy
Group The Telekom Seniors’ Academy works to assist older people in going online and in using digital devices such as tablets. Since March 2022, we have offered seminars and workshops, run by competent, empathetic and lively staff, that help seniors navigate the online world and have fun in the process. This effort is based in large measure on the efforts of the German National Association of Senior Citizens’ Organisations (BAGSO), including pertinent cooperation and a newsletter, as well as on support provided by the association Wege aus der Einsamkeit e.V. (“Getting in touch with other people”).
-2) 9.7 thousand
2 thousand
Generations Together
Europe
Generations Together is a digital education program launched in cooperation with Zagreb’s Center for Volunteer Work. It is aimed at helping senior citizens acquire useful digital skills. It was developed in response to the coronavirus pandemic, which hit senior citizens hardest – especially those living in retirement and nursing homes, since they were unable to receive visits from family members during the pandemic.
As part of its efforts for seniors over the past few years, Hrvatski Telekom has donated tablets, provided free internet access, and organized computer courses to help seniors learn to use digital tools such as WhatsApp for video calls.
In addition to teaching seniors about basic, widely used tools, the courses presented a range of other useful and interesting apps, as well as related skills such as updating of devices.
16.7 thousand
1.8 million
5.2 thousand
Network of Generations
Europe
Most of Poland’s seniors still do not use the internet. Over half of the country’s people between the ages of 65 and 74 (54.4 percent) have never even used a computer, while a full 71.2 percent of Poland’s seniors do not use the internet at all. Only about one fifth of the country’s people aged 60 and older (21.4 percent) use the internet regularly. In addition, institutions such as retirement and nursing homes face considerable problems in getting up to speed with online resources. T-Mobile Polska considers this situation to be unacceptable and has developed the Network of Generations initiative in order to address it. Within the space of two years, T-Mobile Polska has already equipped over 30 seniors’ institutions with laptops and provided free, specially designed video courses that show seniors, step-by-step, how to use modern digital devices and online resources. The company has also designed a special website (www.siecpokolen.pl) that provides training materials. In addition, the entire campaign is being supported by an outreach in media used by seniors.
23 thousand
2.1 million
76.7 thousand
Digital Senior/Computer courses for seniors’ centers
Europe
In 2023, as part of its volunteer efforts, T-Mobile Czech Republic again offered computer courses in seniors’ centers and residences – covering topics such as smartphones, apps, and cybersecurity. The patient, motivated, and committed volunteers staffing the courses helped seniors learn about the new technologies and begin using them confidently. Similar courses were also offered in the Magenta Experience Center.
7.6 thousand
-
1.5 thousand
Click for Peace
Europe
Click for Peace (Klik pro klid), a joint project of T-Mobile Czech Republic, the Czech Police, and the Czech Ministry of the Interior, is aimed at teaching seniors about the internet and protecting them against online fraud.
3.6 thousand
120 thousand
120 thousand
-
Activity Segment Description Community contribution (in €)
Reach (in persons and media contacts)
Beneficiaries (in persons)
TechBoost
Germany TechBoost is a Deutsche Telekom startup program that supports startup founders through scouting, people-matching, and (digital) innovation workshops, plus the support of a major network. TechBoost also provides assistance in the areas of sales and marketing, offers access to its own customer network and supports startups with up to EUR 100 000 of credit for the Open Telekom Cloud.
1 million1 504.8 thousand
1.1 thousand
Hello Biznisz
Europe
Hello Biznisz supports Hungarian small and medium-sized companies (SMEs) in addressing the many challenges they face in areas such as business administration, human resources management, marketing, sales, and finance. The website for this Magyar Telekom program provides companies with relevant current news and practical information, in both text and video formats.
221 thousand 21.3 million
640.9 thousand
CODIGOS
Systems Solutions
The CODIGOS initiative (digital solutions with a focus on social issues) was launched by T-Systems Mexico, in cooperation with other telecommunications companies. It supports companies that focus primarily on social concerns. The companies in question use information technologies to support efforts toward one of the UN’s Sustainable Development Goals (SDG).
This initiative of T-Systems Mexico is being supported by leading companies in the IT and digital-technology sector. The project is designed to identify and support socially motivated, technologically competent companies, for the purpose of developing solutions oriented to a new, inclusive, accessible, and increasingly digital reality. The digital solutions involved are expected to advance equality in participation in society and help to close social and economic gaps. The digitally oriented companies being funded in the CODIGOS framework are helping to address some of the country’s most-urgent social challenges.
CODIGOS is working to identify and support entrepreneurs and startups that are applying their energies, expertise, and creativity to socially motivated digital projects in the areas of health, education, employment, sustainability, renewable energies, industry, innovation, infrastructure, equal-opportunity participation, and finance, all with the aim of helping the weakest members of society.
-2) 3.6 thousand
20.8 thousand
-
Activity Segment Description Community contribution (in €)
Reach (in persons and media contacts)
Beneficiaries (in persons) #equalesports
Group
The #equalesports initiative is a joint project of Deutsche Telekom, SK Gaming, and the esports player foundation. It was launched in 2021. The initiative works to promote equity and equal opportunities for female and non-binary players in esports and gaming. The main aim of #equalesports is to create positive role models – and thereby bring about positive changes in society as a whole. The initiative’s mission states, “we drive equality by creating role models in esports that enable a movement in society.”
-2) 223.1 million
176.2 thousand
Girls’Day
Group Girls’Day is a nationwide project for vocational and educational orientation. It is aimed especially at girls at secondary schools. Each year, like other participating companies, institutions, and organizations, we conduct workshops and other events aimed at introducing girls between the ages of 11 and 16 to scientific, technical, and commercial professions.
88.5 thousand
1.7 million
702
Femtec
Group Femtec is an initiative that supports female IT talents through various funding measures. To participants, it offers special training courses, and access to the initiative’s large contact network. We are a cooperating partner, and we are working to promote the Femtec vision.
106.7 thousand
- 100 ENTER
Europe Slovak Telekom is working to improve curricular content in IT instruction. It strongly believes in the potential of IT to improve educational and career opportunities. The company additionally organizes workshops and clubs for girls in elementary and secondary schools, focusing especially on the micro:bit microcontroller as a teaching tool. In sum, the effort is designed to interest and inspire girls to learn about IT.
92 thousand
5.3 thousand
2.3 thousand
-
Activity Segment Description Community contribution (in €)
Reach (in persons and media contacts)
Beneficiaries (in persons)
Earthquake relief in Turkey and Syria
Germany
In February 2023, a catastrophic earthquake struck the region along the border between Turkey and Syria. In addition to expressing its sincere condolences, Telekom Deutschland responded by providing free communications – including roaming, calls, and text messaging – for families and friends of earthquake victims. The charges waivers applied to communications made in Deutsche Telekom’s mobile and fixed networks within Turkey and Syria, and to and from those countries, for the entire month of February. The Group also donated to the charitable organization Aktion Deutschland.
1.3 million
-
40 thousand
Earthquake relief for Morocco
Germany
Morocco was struck by a catastrophic earthquake Morocco in September 2023. In addition to expressing its sincere condolences, Telekom Deutschland responded by providing free communications for families and friends of earthquake victims – including calls and text messaging (SMS). Charges for calls and roaming for data, SMS, and voice services were waived for communications made via Deutsche Telekom within Morocco, and to and from the country, for the entire month of September.
227 thousand - 2.5 thousand
Help for Ukraine
Germany In 2023, Deutsche Telekom continued to provide support for Ukrainian people suffering under Russia’s war of aggression against their country. In this connection, the Germany segment offered a special low-cost prepaid rate for Ukrainian refugees.
24 million - 368 million
1) Does not include the management overhead.
2) The value is not published at the project level.